Raddison Vine bar

UX for design of cyber-physical project

My Role: UX Lead, Visual Lead, Architecture Lead

 June to October 2013

1. Setting the scene

– Generating business landscape for design teams and consultants

1. Interviews with stake holders
2. Competitors research
3. Team kick off

Stakeholders interviews

Frequently overall needs for the project come in need-to-be-assembled perspectives from multiple stakeholders

Sometimes additional techniques help to further define requirements

in this case we used a form of “business origami” to generate possible rules for space function designation in regards of heath map of occupancy:

Sorted-out table of functions after a few rounds of Origami: placing symbols over time intervals

Competitors Research – summary

Project Landscape – summary

Scope

2. Empathizing

– Understanding user needs

1. Interviews with future Users
2. Generating user personas
3. Understanding Visual Language

User representation

After a series of interviews and mapping and condensing information gathered a picture of stakeholders and users was formed

Representation of one selected persona with more detail (archetype: bride (to be))

Bride to be organizing family dinner (rehearsal dinner)

User Story

As a Bride to be, I want a romantic and intimate experience, so that I can remember the event as great for years to come.

Key concepts:

1. Bride to be
2. Romantic and intimate
3. Remembering

User Scenario

Here presented as mood board of images that the Bride (archetype) might have collected

Customer Journey

explanation of how a customer found, compared and interacted with service provided. here presented for the same selected archetype : bride to be.

Visual language exploration

Condensing information from competitor research, as well as on site language and inspirations for the current visual language present at the hotel.

It is a consensus that design language has to be contemporary and inspired and building on top of water-rivers carving walls. it is concluded that the extending inspiration will be rivers water power as forces,  represented as forces, that can be support for bottles.

3. Building an App 

– Cyber component of design

1. Site Maps
2. User Flows
3. First Mockup

Site Maps

Information architecture for App

User Maps

understanding user flow and breadcrumbs that could accompany landing experience

First Mock Up

Past Wireframe stage –  Full Mock up