UX for a new Town
February 2011
Designing for life not only habitation.
Envisioning the life of the community:
Understanding the project
Development of 72 (44+28 apartments in phase 1 +phase2) in 5 buildings
Projected Future Population data (received from developers team)
1. (blue) British retirees – major sale channel
2. (orange) British family vacationers
3. (gray) Originally Montenegrin living most life in UK looking to retire
4.(yellow) Other
Current Morinj village population 230 people Projected Morinj village population 600 people
Facilities availability (usability report)
Current facilities availability is minimal, one convenience store, post office, one beach bar (June to September) and one high end destination restaurant.
Currently no medical facilities, retail stores, services( nail, hair, spa) or entrainment.\
Value proposition
Providing a
Strategy:
Facilitating needs:
- utilitarian needs
- social needs
By designing:
- creating enjoyable lines of pedestrian movement
- shielding walkways from sun and heat
- creating rest areas on a sloped hill
- facilitating socializing with picnic and bbq areas
- organizing farmers market
- inviting ice cream parlors and and bars on city square
UX DESIGN FOR COMMUNITY
Phase 1 Buildings
Natasha Bajc 