This UX consulting project won awards in 2013 and 2014
European Hotel design award for Tomorrows hotel
Radical Innovation in Hospitality 2nd prize(5000$)
presentation captures current trends of the day (2012) and influences on hospitality industry
- disruption and disruptors
contrast declining revenue and slow growth of occupancy in traditional hotel offerings
with explosive “hokey stick” curves of AirBnb
- positive trends with high barrier to entry that support incumbents
Advancement in construction process
Integration of technology into service
Convergence of multiple trends
WELCOME
Real human is waiting for you, welcomes you and gives you orientation, ask how was your travel, offer suggestions for your down time and potentially introduce you to some other com unity members and guests
Location based services have tracked that you are getting closer and set sequence of welcoming actions – you are checked in – your room ready for you
indoor location detecting helps you navigate thru, finding what can be of interest –
on demand signage based on the phone tracking and anticipatory algos
new concept of hospitality – connecting people beyond just filling in rooms
facilitating interactions, clustering people around co-travelers with similar interests – dating app for hotel rooms ( e harmony was a dating app of the time :-))
hotel architecture is designed around clustering, creating group semi-private spaces
living rooms with private chef as food and beverage offering
as well as micro urban farm that supply fresh micro locally grown hydroponic food
Room design – nomadic pods structured around levels of privacy
shape driven by convenience for additive manufacturing ( 3d printing off site)
using advantages of fiber/resin manufacturing material – translucence as well as embedding light emitting sources into panels itself
this could lead to multiple advancement in the mood illumination
and turn down service can have a more playful scenario
as well as blue – ultraviolet light is frequently used to sanitize equipment and even operating rooms – now a bathroom can be sanitized between users and not just cleened
not to mention a fleet of “Roombas” inconspicuously cleaning, vacuuming and moping when there is no user in the room
and hotels can focus on the service that they provide the best
that feeling of being welcomed
Natasha Bajc 